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Central Pacific Bank Announces the State’s First Marketing Partnership with a College Athlete

Central Pacific Bank Announces the State’s First Marketing Partnership with a College Athlete

HONOLULU, HI (July 15, 2021) – Following a recent decision by the National Collegiate Athletic Association (NCAA) to change its longstanding policy regarding the use of student athletes in paid spokesperson roles, Central Pacific Bank (CPB) today announced that it has entered into an endorsement partnership with Hawaii quarterback Chevan Cordeiro.

As a collaborative partnership of two well-known local names, Cordeiro is the first college athlete in the state of Hawaii to enter into an endorsement partnership with a local company since the NCAA announced a uniform interim policy suspending NCAA name, image, and likeness (NIL) rules for all incoming and current student-athletes in all sports on July 1, 2021. Terms of the deal between CPB and Cordeiro were not disclosed. 

"We are creating a partnership of mutual benefit by investing in Chevan. In return, he will help us promote our new brand as well as product and service offerings that appeal to young adults,” according to Brandt Farias, Central Pacific Bank’s Senior Vice President and Marketing Director. "We see this as an opportunity to create more fan interest in the team and for us to work with young athletes and their families to help them with their financial plans.”

“I’m thankful to Central Pacific Bank for giving me this opportunity,” said Cordeiro. “This is an exciting development for me and for college athletes in general. I look forward to learning more about how to balance the demands of being a student-athlete and what it takes to be successful in business.”

Photo/Video Courtesy: Central Pacific Bank

Photos for download here and video for download here

Soundbites:

  • Quarterback Chevan Cordeiro
  • Brandt Farias, SVP and Marketing Director, Central Pacific Bank 

 

 

CPB